Turning Your Online Lead Conversion Rates into More Sales

​The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
​Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

Email Marketing and CRM Training

If you have spent money to house a CRM program or an email system.. Chances are you should know how to use it effectively. 

Get more opens, get more clicks and get more leads.  Learning the basics and more go a long ways towards making those digital products deliver sales. 

The only thing worse than training your employees and having them leave is not training them and having them stay.Henry Ford.

Basic Website Design Skills EVERY Small Business Owner Should Know

Every business owner should hold the keys to their website. They should be able to start its engine, hit the gas, and drive it wherever it needs to go. Now does that mean a webmaster’s services may not ever be needed? Of course not. It simply means that webmasters are there for support, but they certainly shouldn’t be the person behind the wheel.

This is why Content Management Systems should be an essentially requirement for just about any business owner in today’s world. For those of you who are unfamiliar with the beauties of CMS systems, they are changing web design as we know it by allowing guys and gals with little or no previous web coding experience to design their own site.

Social media training has quickly become mandatory for an ever-growing range of companies, far surpassing the first wave of IT firms that rolled it out two years ago, like Dell, Intel and IBM. While it began as an added 'bonus' in the arsenal of the marketing spokesperson, now companies ranging from Unisys, PepsiCo, Adidas, HP and Sprint are making social not only part of the company’s core training curriculum, but also a key element in their recruiting message, stressing the employee benefit of receiving social media literacy training.

Training Rates are 120. Per Hour.  Minimum of 5 hours required.  Travel and Lodging are not included.